7 Ways to Use Videos for More Engagement on Instagram

Within the digital world, social media has grow to be an important a part of a profitable advertising and marketing technique. Social media platforms like Fb, Instagram, Twitter, and many others. provide a number of alternatives for manufacturers to showcase their merchandise. These platforms are free to make use of and you may instantly work together with a bigger viewers directly. You need not make investments some huge cash in constructing a instagram marketing technique that features social media movies. Irrespective of whether or not you might have a small or a big enterprise, it is time that you just take social media advertising and marketing severely.

Based mostly on statistics shared by Lyfe advertising and marketing, 93 p.c of movies on Twitter are accessed from cell phones. Views of branded video content material on YouTube has doubled within the final three years. Furthermore, Fb stay movies obtain 10 instances extra feedback {that a} common video. All these statistics present that video content material is in demand on social media networks. It’s because millennials join extra to movies on social media. Net Advertising and marketing Video Council has discovered that greater than 60 p.c of manufacturers are utilizing social media movies actively for promotions. Thus, it’s extremely probably that your opponents are additionally leveraging the ability of social media video to broaden their buyer base.

Instagram is a really highly effective social media platform that means that you can share photos and movies on-line. Techcrunch has been finding out Instagram traits since its launch. As per their research, Instagram crossed the edge of 1 billion month-to-month energetic customers in 2018. Furthermore, Instagram is at the moment rising at a charge of 5 p.c per quarter, the very best amongst social media platforms. So, Instagram needs to be your first alternative in showcasing your model’s product and providers. On this article, we’ll take you thru some methods to make use of Instagram movies for partaking extra viewers.

Brief Commercials

Create quick, worthwhile movies that signify your model. You possibly can showcase your product in a creative manner by means of these movies. The industrial might be inspirational, humorous, or emotional. Instagram at the moment means that you can share a 60 second video in your timeline. With such quick movies, it’s straightforward to seize the eye of the target market. Additionally, quick movies are greatest to share crisp details about your merchandise. You possibly can share the industrial in Instagram tales, IGTV or within the Instagram timeline.

Product particulars

Showcase your product’s specs or a ‘product in motion’ video to reveal its functionality. Focus solely on essential options to maintain the viewers engaged. Hold the video extra informative and fewer descriptive. Consideration to element is the important thing to making a cool and attractive video. You possibly can put the product video in your model’s Instagram web page’s timeline for the viewers to see anytime. Creating such spontaneous movies attracts a number of consideration.

Do it your self movies

An efficient manner to make use of Instagram movies is to create educational content material. ‘Do it your self’ or ‘learn how to’ movies share your merchandise working. This helps the customers to grasp the product’s utilization. It’s also possible to create troubleshooting movies associated to any downside that your buyer would possibly face. To the purpose movies are appreciated by the target market as they get related data inside a brief span of time. By sharing such movies every now and then you’ll be able to construct a relationship together with your current prospects.

Behind the scenes video

Prospects have grow to be choosy in selecting a product, therefore you will need to set up a reference to them. You possibly can create behind the scenes movies that take them by means of trivia associated to your product. You possibly can even conduct fast studying periods about suggestions and tips associated to your product utilization. The quick ahead video that Sheryl Cole has shared about her work will give some thought. You simply should be artistic and sensible in capturing the suitable moments in your Instagram video.

Instagram Tales Video

Instagram launched Insta tales in August 2016. By way of tales, you’ll be able to share photos or movies together with your followers for a 24-hour period. This quick span creates a way of urgency and other people are likely to view the tales as they see one energetic. You should use tales to advertise what you are promoting as follows:


  1. Sharing short-time offers is an effective approach to appeal to individuals to your services and products. You possibly can arrange the provide in order that it may possibly solely be redeemed throughout the story’s lifespan. As soon as individuals get to find out about such offers, they are going to come for extra.

  2. Let an influencer take over your Instagram deal with to share a sneak peek of the merchandise and low cost gives. A well-known face is bound to draw extra viewers.

Stay on Instagram


The perfect characteristic on Instagram is you could stream stay video on it. When you go stay on Instagram, you might be on the forefront of your follower’s feed. Therefore, there are excessive possibilities of your followers partaking together with your stay stream. They get to see your stream even when they don’t seem to be bodily a part of the occasion. Product previews, product releases, Q&A periods, academic streams, and many others. are some methods in which you’ll be able to have interaction together with your on-line viewers. In case your occasion is pre-planned, then you’ll be able to put it on the market by means of emails and different social media platforms.

Deliver within the makers

Give a private contact to your tales by introducing your workers who’ve created your services and products. You will get the staff members to share their journey in product improvement. Additionally, you’ll be able to let your workers deal with your model’s Instagram account for a day. They’ll then share particulars about their work life and the onerous work that goes into making the product. The workers may even conduct a Q&A session for the viewers to coach them concerning the product. Such video periods create an emotional join with the target market and extra views to your Instagram account.


In case you aren’t incorporating the ability of Instagram into your digital advertising and marketing marketing campaign, then you might be lacking out on one thing large. Instagram’s potential if exploited correctly, can take your merchandise to new heights. There isn’t a good manner to make use of Instagram video, the methods talked about above will aid you in getting began in doing so. You possibly can even rent social media administration businesses that may aid you promote your merchandise by creating some superb video content material.

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